Empire Magazine

Empire is an incredibly successful film magazine, the way it reviews isnt quite as technical,as the likes of sight and sound, however still uses a lot of detail and some specialist language. Clearly the reader of the review in this particular magazine do have some interest in the film world (otherwise why would they buy this magazine)?

If we look at the front cover shown above this magazine doesnt actually really resemble that what you would imagine a film magazine to look like. There's a picture of Katy Perry splashed across the front, who is undoubtedly a sex symbol. At first glance is looks a little more like a mans magazine, however this is contradicted slightly by headlines such as "Guilty Pleasures" which makes one  think of woman's magazines such as cosmopolitan etc. But so far, after looking at first glance there isn't really much hint of it being a magazine about film.

Its only until one reads the subheadings and headings that you get the idea of what the magazine is actually about. The use of the provocative image of Katy Perry is a very good marketing ploy to entice readers that wouldnt usually read this magazine, woman want to be like her, men want to be with her. It's an interesting concept and it highlights that fact the magazine is aimed more at the mainstream audiences, with a hint of mainstream plus and maybe a few afficienado's, in any case the magazine is for everyone.


In earlier posts I showed how the sight and sound magazine has a double page spread pretty much filled with writing. In Empire magazine it vary's the way it presents its reviews, sometimes they do shorter more snappy reviews, but then again sometimes they are longer, more detailed and intricate. This again compliments the way that Empire magazine tries to appeal to a wider audience. As shown in the picture above on the right hand side, the review is still a double page spread, however there is a big picture and the writing is broken up with other little subheadings and so on.

One of the main strengths of Empire Magazine is that it appeals to such a wide audience, there is something in there for everyone whether you have a expert knowledge of film or you just want to know whether you should see a film or not.