Film Poster Fonts..

In my previous research I have delved into what makes a good film poster, and one of the main things was an eye catching font, which is clear for the audience to read and understand.

Avatar's huge budget of 150 million dollars, and the hype over the revolutionary special effects and graphic design you would expect the poster to be flawless. If a production company has all this money to throw at an advertising campaign, then you would think they would utilise all their sources to the maximum. I'm not slating the design of the actual Avatar poster, because in most parts it has the right conventions, but after researching on the Internet many people have a problem with the font that has been used.

The font is said to be "Papyrus". Its speculated that there are two fonts that are universally hated by designers and these are 'Comic Sans' and 'Papyrus'.

To the eye of the normal person, and even myself wouldn't notice unless I couldn't actually read the title. However I just found it very interesting that just the use of the font has caused a huge controversy between graphic designers. This reinforced my thinking into my own font, which is something I haven't really thought about in great detail. Luckily personally I find fonts like 'Comic Sans' incredibly annoying too so that wont find itself anywhere near my poster.

In my film i've used a lot of writing already, so I planned to use the same font to try and tie it in together. The font is Courier New, its not a font I would normally use, however I wanted it to look like a old fashioned type writer had written it. I'm currently unsure as to whether i'm going to use this font in the poster, or perhaps have the writing looking as if it's been written by hand. However my photo shop skills will have to be brought up to scratch.